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NO.1 项目背景
项目名称:一木
所属行业:甜品烘焙行业
服务内容:LOGO设计/VI设计
在这个越来越重视仪式感的年代,甜品从一个生活消费的食物慢慢演变成很多重大节日必备的氛围烘托,随着人群的不断成熟,中高端甜品消费市场不断扩大,也迫切要求我们的甜品跟上时代的步伐。
其精致的外表绝对可以赢得大部分人群的回头,丰富的口感成功让他们转变为回头客。
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NO.2 寻找优势,强化品牌
1.微笑服务·手工制作·自然清新
Smile service, handmade, natural and fresh.
健康、简约、原生态的产物,更提倡以天然、健康的生活态度为品牌理念!
![](https://www.houqiquan.com/wp-content/uploads/2022/06/1655889848-51db8c35ab821a5.jpg)
NO.3全新视觉系统打造
> 标志设计
Logo design
【 一木 】-设计思路:
一木采用健康、简约、原生态的产物设计理念,大多数的原料取自大自然,是城市里的自然健康主义甜品烘焙店,更提倡天然、健康的生活态度为品牌理念。
品牌标志以“一木”字体进行创意设计,将一设计成笑脸的造型,呼应其服务态度也是响应客户食用一木产品所带来的愉悦反馈,木字形成包装盒的外形,呼应行业特性,木字形成圆形,结合一的造型,整体酷似人的形态,更具有亲民感。
主色调采用薄荷绿,体现自然清新,辅助色采用藏青色,提升品牌调性。
> VI设计
vi design
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