椰岛集团以海南国际旅游岛的建设发展为契机,“椰岛生活家”作为其企业文化工程之一,
意在打造集品牌文化传播、品质可视化展示,消费休闲于一体的商业模式。为消费者提供
全新的消费场景和个性化的服务。这种沉浸式的体验,是当今社会消费转型道路的新方向。
对椰岛生活家的logo构想,我们首先联想到海之蓝,三角状的茅草棚顶,人与人觥筹交错
举杯畅饮碰撞出的花火,形成一颗颗耀眼的交点,四海人家汇聚一堂,分享见闻与心事,
杯盏间连接的是自然与生活,连接的是地球板块的形形色色林林总总,置身场域共建研讨
新型生活方式。寻找“家”、“酒”、“海岛”之间的共性,提取品牌视觉符号,将传统
与几何有序结合。
标志上方是外挑式的坡屋顶,YEDAO LIFE HOME品牌英文位于屋脊正下方,三线互构稳固的
三角,屋脊之下自然环罩着品牌名“椰岛生活家”,黑体圆角的手写感,营造出舒适、亲切
归属的“家”之品牌印象。“椰岛生活家”,是海水,是屋脊,是心灵栖息的新归处。
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