抖音直播怎么一起挣钱？抖音电脑版自媒体怎么挣钱？

With the rise of short-video platforms, such as Douyin (TikTok in China), there are more ways to make money on these platforms than just through advertising revenue. Douyin's live streaming feature has become a hot topic as many users have found different ways to monetize their live streams. In this article, we will explore how to make money on Douyin live streams and also how to make money as a self-media creator on the Douyin computer version.

Making Money on Douyin Live Streams

1. Gifts from viewers: One of the most common ways to make money on Douyin live streams is to receive virtual gifts from viewers. The viewers can purchase these gifts using real money and send them to their favorite streamers during the live stream. The gifts have different levels and different values. For example, a heart-shaped balloon worth 5 RMB, a panda emoji worth 100 RMB, and an airplane emoji worth 1,000 RMB. The percentage of revenue generated by virtual gifts depends on the Douyin account holder's tier, which calculates the amount of revenue shared with the platform.

2. Affiliate marketing: Many streamers use their live streams to promote products or services and receive a commission when viewers purchase those products or services. Streamers can sign up affiliate programs through various e-commerce platforms such as Alibaba, Taobao, JD, and Tencent. These programs allow streamers to obtain links to products, and when viewers click on the links and make purchases, the streamer receives a commission. The commission percentage varies depending on the agreement between the affiliate platform and the streamer.

3. Advertising and sponsorship: As some streamers' personal brand on Douyin becomes more influential, companies or brands may approach them to sponsor their content. This can come in the form of product placement or paid ads. The amount of money streamers receive in sponsorship deals depends on the number of followers they have and their overall influence on the Douyin platform.

Making Money as a Self-Media Creator on Douyin Computer Version

1. Advertising revenue: Similar to YouTube, Douyin computer version allows the self-media creators to monetize their video content by sharing in the on-platform advertising revenue. Douyin sets different ad slots for different videos, and ads will play automatically or when a viewer clicks on them via in-stream ads, display ads, banner ads, and so on. Typically, self-media creators earn revenue based on the amount of advertising revenue generated from their videos.

2. Sponsored content: As a self-media creator, one can also earn money through sponsored content. Brands may approach self-media creators to create sponsored content for them, in the form of a product review or a video advertising campaign. The brand typically pays the self-media creator a fee for such services.

3. Live-streaming revenue: Douyin computer version offers live streaming features, same as the mobile version. However, the computer version offers more high-quality video and audio, making it more suitable for content creators to host live events, webinars, or interviews. Self-media creators can monetize their live streams directly by accepting virtual gifts or by embedding affiliate links into their live streams.

Conclusion

Douyin has created new opportunities for content creators to monetize their video content through live streaming and self-media creation. While there are different ways to make money on Douyin, it takes time, effort, and creativity to sustain a loyal audience and generate revenue. As such, content creators should focus on creating engaging content, building a strong audience base, and offering value to their viewers, in order to make a successful living on the platform.

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